Baseline: Logo Design

Baseline: Logo Design

Logo Design

Baseline is the first exclusive network of trainers in Singapore, where organisations can connect with professional trainers to suit their needs.

This logo breaks down the idea of ‘Baseline’ into its simplest form – the (base)line connecting two dots. This shows the essence of what this platform is about – connecting people and businesses in a simple, straightforward way. The hand-written script font also conveys a more personal, human touch, to show that ultimately, Baseline is connecting real people to each other.