Logo | Creative Direction | Graphic Design | Advertising | Storefront Design | Copywriting
Logo, storefront branding & publicity collateral for Apple Premium Retailer, istudio. Creative direction and graphic design for new outlet campaign in Singapore Changi Airport, leveraging on the playful idea of having something "to declare" at the airport, and using graphics that show a luggage under an x-ray scanner.
This project includes promotional media (postcards, posters, billboards, magazine and newspaper ads), storefront design and company merchandise design. Other campaigns and collaterals include a publicity campaign for the opening of a new outlet in Paragon Singapore.